<span class="vcard">Shawn Skipper</span>
Shawn Skipper

Beginners Tips for Better Product Photography

Have you just started your online shop? That’s great. Now, what you need to do is to make your listings look stunning and attractive. The best way to do so is to learn and perform outstanding product photography. The product packshot images come in various range of photography styles. But the primary purpose remains the same. That is to attract more customers to buy the product. A survey stated that 93% of consumers tend to choose a product with an appealing visual appearance. You can just hire a professional product photographer. But, if you’re on a shoestring budget, this post is for you. I’ll explain how to get the best image for your product.

Set Up a Proper Lighting

The number one rule of product photography is lighting. If you want to create a stunning product shot, make sure you know and set up the proper light. If you don’t have or cannot purchase a camera lighting kit, you can use natural lighting. Natural lighting work perfectly fine for product photographs featuring people, clothing, flowers, and edible items. It’s as it can bring warmth effect to the image portrayed. The morning sunshine is my favorite natural light.

Use a Tripod

What can I say? Tripod is a must-have item if you want to make a massive difference in the clarity and quality of the image you get from your product shot. What’s best about it is that the tripod is not that expensive. Tripods are a great tool to stabilize your camera from your shaky-shaky hand. Even though you’re using a simple iPhone camera, don’t get me wrong. It would help if you still used a tripod. Make sure you set up the tripod so that your camera can get a better angle and view of the product you want to shoot.

Don’t Rely on That Photo Editing Software

 PhotographySome of us may think we can take a shot of the product without any proper technique and then throw it up on your photo editing software. That’s not the case here. Although you believe you can do your magic to the image, you need to learn the proper technique to get a high-quality product image. Make sure you understand how to optimize the triangle of photography and apply it to every product photo shot session you do. Make sure to use photo editing software as a final touch-up, making the product looks complete and perfect.

Photography properties are another thing that will elevate the quality of your product shot. However, make sure not to get overly ambitious. After all, the main focus of each product photography is your product. Props should be welcome and help your product be more valuable and attractive for your viewers. With that being said, if you are selling a mug, you can use some props like chocolate bars, a few coffee beans, and hot steaming water inside of the cup to create a steamy effect.

Conclusion

So, that’s about it. When creating a product shot, don’t just take random photos out of your products. Optimize your photography skills and produce high-quality product photos that attract your viewers. Following these tips above will surely help make your product sold quickly.…

Top Tips for Choosing a Retail Photographer

You have probably invested a lot of time and resources in product development, business, or brand to this given point. It is time you ensure you have great imagery to get returns on all that cost, effort, and sweat. Whilst shooting products on certain backgrounds can work for some, you should get something that works for you. .

The truth is that there are many retail product photographers out there. Some are great to work with, whereas others leave you to do some things for yourself. You should look for photographers who have experience in e-commerce to ensure your products look great online. The following are some of the things to help you find the right product photographer.

Check Their Portfoliohigh

Ensure you have long-term relationships with the photographers you respect with the same photography standards. That proves credibility and a demonstration that they get referrals within the industry. Usually, retail photography clients range from the smallest online sellers to major brands and retailers.

Experience in Your Niche

The truth is that retail photography is a diverse art. For instance, shooting fashion is not the same as shooting wine. That is because there are different lighting setups needed and approaches to ensure you get the right result. Also, there are unique approaches to editing. Nowadays, you can find retail photographers that specialize in a given category. A large photography company will have specialists in each area.

Reliability

fashion retailRemember that time is quite important, and the timing of your products is vital if you want to clear through the stock. You do not want to be messed around by a photographer who struggles whenever he or she is busy. That means you are likely to lose sales. Ensure your shoot is locked in, with different components such as model, location, editors, and makeup are in place as agreed. Ensure the company you hire has a lot of photographers and management team, delivering an easy and reliable process for you.

The Studio

You have to take into account the studio that you will be using. For instance, you can carry out photography even in a garage or a high-end studio. The most important thing is to ensure it fits your product purpose, and you should avoid overpaying. Ensure there are adequate equipment and space. If you rent it, you do not want last-minute changes such as cost, availability, and size. Therefore, you should hire a retail photography company with its own studio.…

How technology has and is Transforming Businesses Today

The last few decades have seen significant technological advancements that have changed the world business and increased competitiveness.

The internet, computers, and software are vital tools that companies have used to move their sphere of influence to the globe. A majority of businesses have made positive responses to technological advancement by automating most of their primary operations.

Let us get a deeper understanding of the benefits of embracing technology in your business.

Communication with Customers

Businesses exist for the sole purpose of serving their clients in the past, communicating with customers used to take ages.

Days are gone when businesses had to send surveys via mail and wait for weeks or months to get responses. Today you can communicate with your client via blogs, email, social media, and other online methods.

In most cases, the response is usually instant. Businesses can get feedback from their customers and implement relevant changes in time.

Customers can get information, products, and services by visiting relevant websites. Additionally, customers can order goods and services online despite their geographical location.

Increased Productivity

Computers and modern business software packages have played a significant role in increasing employee productivity.

Most companies have automated their most critical services and operations, lessening labor expenses, and increasing output.

Business automation has had a significant impact in critical departments such as the accounting, customer service, and administrative departments.
The manufacturing sector has also recorded automation to a great extent.

Flexibility

FlexibilityTechnology has made it possible for employees to work from any location provided they are connected to the internet.

Employees can work from home, on the roadside, in the office, or remote areas. Businesses can tap expertise from different parts of the globe courtesy of the internet.

This is to mean that a company can hire freelancers for a project rather than employing full-time employees; thus, they’ll save expenditure yet get world-class services.

Increased Security

Though businesses are prone to vandalism and security threats, technology has made it possible for businesses to safeguard their financial data and other confidential information.

Technology can assist you in protecting your ideas and business secrets from your competitors.

Better Communication and Reporting

Businesses that have a presence in different locations can share information and data through technology, thus lessening their expenses.

Making business decisions also becomes faster through improved communication. Financial reports are one aspect that has benefited immensely through technological advancement.

Gathering information and generating business reports becomes easy when you adopt technology.

The benefits, as mentioned earlier, are just the significant advantages of embracing technology for your business. As more new technologies continue to be availed, the way businesses run will keep changing, and competition will continue to soar.…

Outstanding Benefits of Artificial Plants in Home Décor

Plants are an essential part of home décor. They provide the right environment to relax after a day’s work. The site of flowers—the texture and color—offers a refreshing taste.

Though everyone may like to have live flowers and plants as part of the home décor, this may not be possible especially to city dwellers. But fortunately, they have an option in the name of artificial plants.

Therefore let us consider the benefits of artificial plants in home décor compared to live plants.

Not Affected by Seasonal Changes

Unlike live plants that shed their leaves and flowers seasonally, artificial plants never change their appearance. They only require little maintenance like dusting or occasional washing to make them look fresh and new.

No Changes in Size

Real plants grow and change in size and shape over time; this isn’t the case with artificial plants. They maintain the same shape and size. Thus they won’t require extra space or regular care like trimming.

Durability

Most materials used in the manufacture of artificial plants are durable and long-lasting. They are immune to rust, water, and pests. Due to these unique qualities, you will enjoy using these plants for many years. Besides they are given attractive finishings to make them appealing.

Low Maintenance Cost

artificial plantLive plants require regular care and maintenance. For example, you must apply fertilizers and insecticides, besides pruning to keep them in shape. Since artificial plants are made from synthetic materials, they require little care and maintenance. They stay in perfect shape and color despite the season or time of the year. Thus your home will remain beautiful all year round.

Don’t Depend on Rain and Sunshine

Artificial plants do not rely on sunshine, water, or air to survive. You need not worry that you’ll keep on watering them. They don’t require to be placed in a position where they can access sunshine. You will have no worries that insects or plant diseases will affect them. Thus artificial flowers offer more than what live flowers, only that they lack the life and natural scent.

You can Move them Around

One significant advantage of artificial flowers is that you can keep moving them around. This is unlike the real plants, most live plants can’t be moved unless you plan them in pots or other containers. Besides they need to be placed in an area where they have aces to sunshine to flourish.

As we have discussed above, artificial plants have many advantages over natural plants; they only lack life. If you can’t keep up with real plants, then try out artificial plants. For some, you can’t know whether they aren’t natural.…