Photography
Photography

Beginners Tips for Better Product Photography

Have you just started your online shop? That’s great. Now, what you need to do is to make your listings look stunning and attractive. The best way to do so is to learn and perform outstanding product photography. The product packshot images come in various range of photography styles. But the primary purpose remains the same. That is to attract more customers to buy the product. A survey stated that 93% of consumers tend to choose a product with an appealing visual appearance. You can just hire a professional product photographer. But, if you’re on a shoestring budget, this post is for you. I’ll explain how to get the best image for your product.

Set Up a Proper Lighting

The number one rule of product photography is lighting. If you want to create a stunning product shot, make sure you know and set up the proper light. If you don’t have or cannot purchase a camera lighting kit, you can use natural lighting. Natural lighting work perfectly fine for product photographs featuring people, clothing, flowers, and edible items. It’s as it can bring warmth effect to the image portrayed. The morning sunshine is my favorite natural light.

Use a Tripod

What can I say? Tripod is a must-have item if you want to make a massive difference in the clarity and quality of the image you get from your product shot. What’s best about it is that the tripod is not that expensive. Tripods are a great tool to stabilize your camera from your shaky-shaky hand. Even though you’re using a simple iPhone camera, don’t get me wrong. It would help if you still used a tripod. Make sure you set up the tripod so that your camera can get a better angle and view of the product you want to shoot.

Don’t Rely on That Photo Editing Software

 PhotographySome of us may think we can take a shot of the product without any proper technique and then throw it up on your photo editing software. That’s not the case here. Although you believe you can do your magic to the image, you need to learn the proper technique to get a high-quality product image. Make sure you understand how to optimize the triangle of photography and apply it to every product photo shot session you do. Make sure to use photo editing software as a final touch-up, making the product looks complete and perfect.

Photography properties are another thing that will elevate the quality of your product shot. However, make sure not to get overly ambitious. After all, the main focus of each product photography is your product. Props should be welcome and help your product be more valuable and attractive for your viewers. With that being said, if you are selling a mug, you can use some props like chocolate bars, a few coffee beans, and hot steaming water inside of the cup to create a steamy effect.

Conclusion

So, that’s about it. When creating a product shot, don’t just take random photos out of your products. Optimize your photography skills and produce high-quality product photos that attract your viewers. Following these tips above will surely help make your product sold quickly.…

Top Tips for Choosing a Retail Photographer

You have probably invested a lot of time and resources in product development, business, or brand to this given point. It is time you ensure you have great imagery to get returns on all that cost, effort, and sweat. Whilst shooting products on certain backgrounds can work for some, you should get something that works for you. .

The truth is that there are many retail product photographers out there. Some are great to work with, whereas others leave you to do some things for yourself. You should look for photographers who have experience in e-commerce to ensure your products look great online. The following are some of the things to help you find the right product photographer.

Check Their Portfoliohigh

Ensure you have long-term relationships with the photographers you respect with the same photography standards. That proves credibility and a demonstration that they get referrals within the industry. Usually, retail photography clients range from the smallest online sellers to major brands and retailers.

Experience in Your Niche

The truth is that retail photography is a diverse art. For instance, shooting fashion is not the same as shooting wine. That is because there are different lighting setups needed and approaches to ensure you get the right result. Also, there are unique approaches to editing. Nowadays, you can find retail photographers that specialize in a given category. A large photography company will have specialists in each area.

Reliability

fashion retailRemember that time is quite important, and the timing of your products is vital if you want to clear through the stock. You do not want to be messed around by a photographer who struggles whenever he or she is busy. That means you are likely to lose sales. Ensure your shoot is locked in, with different components such as model, location, editors, and makeup are in place as agreed. Ensure the company you hire has a lot of photographers and management team, delivering an easy and reliable process for you.

The Studio

You have to take into account the studio that you will be using. For instance, you can carry out photography even in a garage or a high-end studio. The most important thing is to ensure it fits your product purpose, and you should avoid overpaying. Ensure there are adequate equipment and space. If you rent it, you do not want last-minute changes such as cost, availability, and size. Therefore, you should hire a retail photography company with its own studio.…